The CES 2024 Unveiled Las Vegas event emerged as the exclusive media extravaganza leading up to the main CES 2024 show, granting influential media figures a sneak peek two days ahead of the official commencement. Approximately 90 globally esteemed enterprises were carefully chosen to participate in this exclusive program, showcasing innovation and ingenuity. Among the prominent attendees were industry giants like LG, Abbott, Caterpillar, alongside a cohort of promising startups from around the globe.
LG stole the spotlight by unveiling their 34-inch UltraGear Gaming Monitor, a recipient of the CES 2024 Innovation Award, which had already generated substantial buzz before the event. It displayed its uniqueness with its user friendly "curved shape monitor". Additionally, LG introduced their cutting-edge vacuum solution, the LG CordZero Tower, a comprehensive cleaning system encompassing hand vacuums, robot vacuums, mop functionalities, and automatic emptying. Chelsea Lee, LG’s PR manager from New Jersey, U.S.A., highlighted the CordZero's standout feature: "The 360 LiDAR sensor, based on ThinQ technology, ensures optimal cleaning coverage and suction levels. LG ThinQ products, employing voice control, sensor data, product recognition, and learning engine technologies, amplify their capabilities. The introduction of Deep ThinQ (or LG ThinQ AI) further solidifies LG's proprietary AI platform."
Among the noteworthy newcomers was "bHaptics", a startup originating from South Korea founded in 2015 by Dr. Kiuk Kwak, a Ph.D. alumnus of the Korean Advanced Institute of Science and Technology (KAIST). Dr. Kwak elucidated, "Our goal is to provide users with an enriched VR experience through intricately detailed haptic sensations." Dr. Han Ko, the U.S. chief editor of Daily News who has decades of experience in investing and fostering global startups under USAKO Group, had the opportunity to try and experiene the product at the event as a part of product review. He attested to its ability to significantly enhance the immersive nature of VR and AR experiences, adding an additional layer of tactile sensations that brought a new level of realism.
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